ELTA partners with FG7 for major distribution deal

ELTA Automotive has announced the continuation and development of its distribution deal with FG7. The formidable FG7 buying group is now a major distributor of ELTA’s VisionPRO and VXPRO product ranges throughout Ireland and Northern Ireland.

Launched as a direct response to the changing face of the automotive aftermarket, ELTA Automotive’s VisionPRO and VXPRO ranges are designed and engineered to meet the specific demands of independent motor factors, workshops and technicians, for original equipment matching performance at sensible prices. Both brands have seen incredible growth since their introduction in 2018.

FG7 now distributes the entire ELTA VXPRO portfolio, which boasts one of the deepest and widest sense and control ranges in the automotive aftermarket. The range includes staple product groups such as engine management, ignition and fuelling components alongside complementing product groups that expand the offering beyond the competition.

These ever growing product ranges include window regulators, wiper motors, brake wear indicators, brake shields and heater resistors to name just a few.

This diverse offering is then further bolstered with the addition of supporting ELTA VisionPRO branded wiper blade and mirror glass ranges. VisionPRO products share their confident image with VXPRO ranges whilst allowing the brand to flex into the often more retail orientated and end user facing market of driving vision.

Kevin O’Kane, Managing Director at FG7 Group

“Since bringing the ELTA product into FG7 we have seen the sales grow significantly in Engine Management and I have no doubt this is as a result of the quality, attractive packaging, customer service and availability.” said Kevin O’Kane, Managing Director at FG7 Group.

“With such a positive start to our relationship it was an easy decision to add further ranges from the ELTA portfolio such as window lift regulators, mirror glass and wiper blades,” he added.

As part of the international Global One network, FG7 represents the leading powers in both the Irish and Northern Irish motor factor sector – delivering a complete range of quality products backed up by dependably high service levels across all counties directly from its extensive network of members.

“We are delighted that the ELTA PRO brands have been so well received by members of the prestigious FG7 group,” said Tim Brotherton, Marketing Manager at ELTA Automotive.

“The group’s extensive network of motor factors and impressive central warehouse facility has provided an invaluable distribution channel for our in-demand VXPRO and VisionPRO ranges and has been instrumental in the brands success throughout Ireland and Northern Ireland,” he added.

There are many factors which have contributed to FG7’s successful journey so far, but the unrivalled combined experience in the motor trade is certainly a key factor. Combining this with the decades of automotive product and supply chain expertise from ELTA Automotive has been a catalyst for both ELTA and FG7’s success.

Both ELTA Automotive and FG7 will be exhibiting their respective product portfolios at this year’s Auto Trade EXPO, which takes place from Saturday and Sunday, October 15-16 at the RDS Simmonscourt in Dublin.