Repak ELT to adopt new brand identity

There are exciting developments ahead for the tyre scheme as it enters a new phase and changes its brand identity in September.

Having benefited from the support and expertise of Repak Ltd in establishing the scheme, the working agreement between both organisations has concluded as intended, necessitating a name change for the tyre scheme.

Circol ELT CEO, Bill Collins stated: “We would like to extend our thanks to Séamus Clancy and the team at Repak Ltd, who were instrumental in helping establish the scheme.

“It is now time to adopt our new identity as we continue to focus on finding sustainable outcomes for End of Life Tyres in Ireland.”

Following extensive research which included member and stakeholder interviews, Circol ELT was chosen as the new identity for the scheme. Circol confirms the company’s commitment to the circular economy and sustainability in the waste management sector.

Members will begin to see references to Circol ELT in correspondence in August, with the change to the new identity completed in September 2022. Member services will be unaffected throughout the transition.

Circol ELT will run a national radio campaign for two weeks in September. It will introduce the new brand identity to members, stakeholders and the motoring public.

This will be followed with a radio campaign in October focusing on the environmental benefits where the public will be alerted to the benefits that proper tyre care brings in reducing fuel costs and increasing tyre performance.

Motorists will also be encouraged to get their tyres checked at their local Circol ELT member outlet.

Along with their new identity, the tyre scheme will also have a new address. Their new offices are at the Link Business Centre, G3 Calmount Park, Ballymount, D12 Y050.

If you have any queries about the change to Circol ELT, please call the team on 01 4618 600 or email

Circol ELT will be exhibiting at this year’s Auto Trade EXPO, which takes place from Saturday and Sunday, October 15-16 at the RDS Simmonscourt in Dublin.