SG Tyre Wholesale will showcase its extensive range of premium, mid-range and budget tyres at the 2026 Auto Trade EXPO, taking place at the RDS Simmonscourt, Dublin on 10th-11th October.
Supplying tyre retailers throughout Ireland, SG Tyre Wholesale has built its business around offering customers a wide choice of brands backed by knowledgeable service, competitive pricing and nationwide distribution.
The company’s portfolio covers tyres for passenger cars, SUVs, commercial vehicles, agricultural vehicles and trucks, making the SG Tyre Wholesale stand particularly relevant to independent tyre retailers looking to broaden their product offering.
Among the leading brands available through SG Tyre Wholesale are Michelin, Hankook and GT Radial, while its wider portfolio also includes a substantial selection of competitively priced tyre brands.
A particular focus is Yeada, for which SG Tyre Wholesale secured exclusive distribution rights for the island of Ireland. The Yeada range includes PCR, high-performance, ultra-high-performance and SUV tyres, giving retailers another competitively priced option for customers seeking value without compromising on key performance characteristics.
SG Tyre Wholesale also offers its “Super Wholesale” service, allowing customers to place bulk orders for budget tyres directly from selected factories, providing another purchasing option for tyre businesses seeking to manage stock and remain competitive.
With tyre retailers continuing to face pressure on margins while customers demand greater choice across premium, mid-range and economy price points, the company’s broad portfolio should attract plenty of attention at the EXPO.
Visitors will have the opportunity to meet the SG Tyre Wholesale team, discuss its latest products and brands, and learn more about the company’s nationwide supply and dealer support services.